There's a whole lotta connectivity with web 2.0, and I'm not just talking about Internet speed. Here's a couple of weird aspects of networking I've noticed - involving ads.
1) Facebook: most pleasant surprise, discovering an old friend, who teaches in Australia. Unpleasant surprise: the new design has even more ad traffic. Also, any other women in the 30's demographic sick of generic diet ads?
2) Reflections on the Wired article: is the Internet one large, flexible learning brain? If so, why are some of the synapses (individuals) feeling a disconnect? Are things growing faster than our ability to process them?
As the Internet grows (and we come producers of information as much as consumers) it has the impact to transform our traditional advertising (for products) but not our basic desires (wealth, sex, forming relationships, fame). I think that Internet banner advertising is going the way of the dinosaur, and in a few years products will be embedded even more in more of our YouTube videos, and eventually in our virtualities. This election was, after all, the first time that political ads were added into billboards in a video game.
What to do with a synapse wraps truth and fiction into our thoughts? A brave new world indeed. It's not all about a buck, but the Wired writer is joking if he thinks it's all free.
Subscribe to:
Post Comments (Atom)
2 comments:
Very good blog post. I too am a 30ish woman who is a little tired of seeing generic ads on my Facebook visits. :)
But you also raised a very good point with the fact that advertising is going to go to great lengths and do what it can in the brave new world to make sure it's still in our face and on our mind. It's a scary thought and there doesn't seem a way around it. We are the synapses, mixing truth and fiction into a nice Matrix kind of world. Unless you're not on the grid....
I'm tired of seeing what appears to be singles ads featuring underage girls. I never thought that the ladies got hit by some different but equally way-off-base marketing.
Post a Comment